Matt Guevara
(Marketing Strategy & Email Marketing)
BIO
Matt is Bright Marketer’s CEO and co-founder. Matt has led organizations and teams for decades. He directs an award-winning digital marketing agency focused on Email Marketing and Marketing Automation.
Marketing 101
An overview course designed to introduce the fundamentals of marketing, marketing strategy, and marketing channels. Marketing is too important to do poorly – so leverage this course to establish the principles and values to guide your marketing career as you get started.
Email Marketing 101
This course introduces the Complete Customer Lifecycle and helps you approach email marketing for each stage your customer experiences. Learn email marketing principles, how to design email campaigns, and keep customers engaged.