Jacob Shipley
(Organic Social Media)
BIO
Jacob is an Organic Social Media Expert and the Head of Social at Benzinga. Jacob has helped build massive audiences, engaged communities, and raving fans for brands like Tyson Foods & YouVersion. He shares his insights regularly with thousands of marketing leaders through his newsletter, Social Studies.
Social Media 101
Social Media 101 is a comprehensive course that explores the fundamentals of building an effective social media presence, from understanding your audience to creating engaging content that drives sales. You’ll learn how to develop a personal following, position yourself in the right place at the right time, price your services, and strategically leverage social platforms to grow your brand and business.